Mister Softee的发展足迹（1956年至今）
 Mister Softee- Timeline 1956-Present 
A 第一辆Mister Softee 制售车（费城）；
 First Mister Softee truck. Phil, PA.
B 总部迁往新泽西，发展到25辆冰激凌车；
 HQ moves to New Jersey,25 trucks.
C 在费城地区已拥有超过100辆冰激凌车；
 Over 100 trucks operate in the Philadelphia region.
D 超过150辆冰激凌车，业务遍布新泽西并进军纽约；
 150 plus trucks. Operations spread throughout New Jersey and into New York City.
E Mister Softee 品牌知名度在美国东北部迅速提高，冰激凌车增加200多辆；
 Mister Softee brand recognition increases throughout the Northeast U.S. 200+ trucks.
F 加盟经营在美国东北部以外迅速发展，包括华盛顿，弗吉尼亚和加利弗尼亚，冰激凌车超过250辆；
 More franchises sold outside the Northeast, including D.C, Virginia and California, 250+ trucks.
G Mister Softee 在英国和香港开展加盟经营营运的冰激凌车超过300辆；
 Mister Softee sells franchises abroad in the UK and Hong Kong. Now over 300 trucks on the road.
H Mister Softee 成为美国最著名的流动销售冰激凌品牌，拥有超过350辆冰激凌制售车；
 Mister Softee is now the most recognizable mobile ice cream brand in the US, over 350 trucks.
I Mister Softee 40岁了，在美国15个州和3个国家，发展了超过400辆冰激凌车；
 Mister Softee turns 40 years old and has over 400 trucks operating in 15 US states and 3 countries.
J Bill Jr. 和 Jim Jr. 掌管了Mister Softee并开始加大授权经营的推广力度，冰激凌车超过500辆；
 Bill Jr. and Jim Jr. buy Mister Softee and begin to increase franchise sales, over 500 trucks.
K 现在 Mister Softee已有超过350个经销商运营着600多家加盟销售店（车）；
 Today, Mister Softee has over 600 trucks operated by over 350 franchisees.
L Mister Softee 计划在大力开拓中国市场的基础上在全球推广授权经营……
 Mister Softee plans to open franchises throughout the world based off of the Chinese business model.

发展战略
 Plans for Expansion 
·2007年 2007年来到中国，“软心先生”将在江苏苏州成立第一家店面，经营第一辆冰淇淋卡车。
·2007- Upon arriving in China, Mister Softee will open its first store and operate its first ice cream truck in Suzhou, Jiangsu.
   
·2008年 “软心先生”将在当地发展经营更多连锁店和卡车，同时探究在本地和中国东部地区授权加盟的计划。
·2008– Mister Softee will grow its business locally with additional stores and trucks while exploring the idea of franchising locally and throughout the eastern region of China.
   
·2009年及以后 通过授权加盟和合股经营，“软心先生”将在中国不同地区把冰淇淋卡车和店面的经营扩展到诸多城市。
·2009–Beyond– Through franchising and partnerships Mister Softee will extend its business to bring ice cream trucks and stores to a number of cities through varying regions of China.


未来计划
 Mister Softee- Plans for the Future 
在今后，“软心先生”在中国将发展成与它在纽约，费城，及美国东北部其他地区一样成功的业务模式。
Going forward, Mister Softee will to have the same presence and level of success in China as it does in New York City, Philadelphia, and the rest of America's north-east.